Fun product packaging
I love a good seasonal/holiday/collab/etc. package design for consumer goods. Cereals, snack cakes and cookies, chips, soda pop. All of it.
I remember seeing those new special looking packages as a kid and getting excited for the coming holiday or special event it was advertising. I still enjoy it immensely, but it does seem like companies don’t put in as much effort anymore. This very well could be a case of getting older and just not seeing the magic… maybe.
However, I just saw an iced coffee container that my wife purchased, sitting in the fridge. To my surprise it featured packaging with a Home Alone theme.
What makes this special to me is the fact that it isn’t advertising any special release or trying to sell a new thing tied to the movie. It’s simply using the love people have for that movie to celebrate their Christmas flavor.
Yes, I know, it’s selling their product. But it feels a little more organic. Almost like the marketing team did it because they like the movie and just thought it would be fun to draw a couple scenes and tie it to the product.
I wish more companies just showed more of a fun side and celebrated things like they used to. Or maybe they still do and I’m just jaded? Either way, check out this great packaging:
